Exhibition: Legends of Workwear
Plats: Textilemuseum
Fristads 100 years – The carpenter’s trousers as a design icon and workwear that contributes to transforming the textile industry.
Welcome to an exhibition about how Fristads became synonymous with workwear and how workwear played a central role in the industry’s circular transformation.
Today, the carpenter’s pants or blue work pants are a staple for craftsmen as well as hobbyist carpenters. But 100 years ago, the concept of protective clothing didn’t exist in Sweden, which Fristads’ founder John Magnuson saw as an opportunity and an exciting challenge.
As the Borås-based company Fristads celebrates its 100th anniversary, we invite you on a journey through the world of workwear. Fristads has been at the forefront in terms of development and environmental awareness – from protecting welders at Götaverken from burning sparks to being the first in the world to measure clothing-related emissions, developing circular service offerings, and outfitting professional users in industries ranging from service and food to energy and automotive.
Legends of Workwear takes a deep dive into the development of workwear and is a tribute to 100 years of durability, functionality, comfort, and innovation.
The exhibition has been created by Fristads in collaboration with the Textile Museum.
